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About Us

Financial Strength and Growth

Financial Strength

An insurance policy is only as good as the company backing it up. At American Family Insurance, our financial stability has been proven by the unwavering support we’ve given our customers over the years.

As a mutual company, our customers are our owners so we can focus on long-term results. We use our profit to maintain a strong financial position, which allows us to protect our policyholders from unexpected losses, deliver products and services that have value, and meet the insurance needs of our customers today and in the future.

Our size, strength and stability allow us to offer a broad range of high quality products and services at a competitive price. Today, we have approximately:

  • $15.5 billion in assets under management
  • $4.1 billion in policyholder equity

With numbers like these, you can be assured that American Family Insurance’s strength, stability and prudent operation are anchors for a long-lasting, satisfying relationship.

View our annual report.1

Growth

On Oct. 3, 1927, American Family Insurance began with three employees and 346 charter member policyholders. Today, we offer multiple insurance and financial product lines in 19 states. In addition, we are the nation’s third-largest mutual property and casualty insurer and 14th-largest property and casualty insurance company group.

American Family Insurance Group is currently comprised of these companies:

  • American Family Mutual Insurance Company
  • American Standard Insurance Company of Wisconsin
  • American Family Life Insurance Company
  • American Family Financial Services, Inc.
  • American Family Brokerage, Inc.
  • American Family Insurance Company (Ohio subsidiary, companion to American Family Mutual Insurance Company)
  • American Standard Insurance Company of Ohio (Ohio subsidiary; companion to American Standard Insurance Company of Wisconsin)
  • Amfam, Inc.
  • American Family Securities, LLC

We have been in business for more than 80 years. Our unique company history and historical timeline show how we got from there to here.

All Your Protection Under One Roof ®

American Family Insurance offers a full selection of reliable insurance products. They include auto, home, health, life & annuities2, business and farm & ranch insurance. We’ve got you covered.

Contact your local American Family Insurance agent for a free Personal Insurance Review to help your coverage keep pace with your changing needs.

 

1Adobe Acrobat Reader is needed to open this PDF file. If you need assistance with Adobe Acrobat Reader, please go to Adobe's Customer Support page. American Family Insurance is not liable for any direct or indirect technical or system issues or consequences from your use of third-party technologies or programs accessible through our site.

2Issued by American Family Life Insurance Company