At American Family Insurance, we understand there is more to insurance than the policy and that people matter most. That's why our strong network of approximately 3,975 independent contractor agents and more than 8,400 employees works so hard to understand the needs of our diverse customers
Our MissionBe the most trusted and valued service-driven insurance company. Our ValuesOur commitment to you is to be fair, helpful, caring and provide ease and convenience when working with us. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. |
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Learn more about American Family Insurance:
- Company History
- Historical Timeline
- Why Choose Us
- TV Commercials
- Customer Testimonials
- Credit-based Insurance Scoring
2007 Annual Report
View our interactive Annual Report for 2007 
1 or view the PDF version below.
Annual Report for 2007 (3,000KB)
Financial Strength
An insurance policy is only as good as the company backing it up. At American Family Insurance, our financial stability has been proven by the unwavering support we've given our customers over the years.
As a mutual company, our customers are our owners so we can focus on long-term results. We use our profit to maintain a strong financial position, which allows us to protect our policyholders from unexpected losses, deliver products and services that have value and meet the insurance needs of our customers today and in the future.
Our size, strength and stability allow us to offer a broad range of high quality products and services at a competitive price. Today, we have approximately:
- $16.0 billion in assets under management
- $5.0 billion in policyholder equity
With numbers like these, you can be assured that American Family Insurance's strength, stability and prudent operation are anchors for a long-lasting, satisfying relationship.
Growth
On Oct. 3, 1927, American Family Insurance began with three employees and 346 charter member policyholders. Today, we offer multiple insurance and financial product lines in 18 states. In addition, we are the nation's third-largest mutual property and casualty insurer and 14th-largest property and casualty insurance company group.
American Family Insurance Group is currently comprised of these companies:
- American Family Mutual Insurance Company
- American Standard Insurance Company of Wisconsin
- American Family Life Insurance Company
- American Family Financial Services, Inc.
- American Family Brokerage, Inc.
- American Family Insurance Company (Ohio subsidiary, companion to American Family Mutual Insurance Company)
- American Standard Insurance Company of Ohio (Ohio subsidiary; companion to American Standard Insurance Company of Wisconsin)
- Amfam, Inc.
- American Family Securities, LLC
We have been in business for 80 years. Our unique company history and historical timeline shows how we got from there to here.
All Your Protection Under One Roof
American Family Insurance offers a full selection of reliable insurance products. They include auto, home, health, life & annuities2, business and farm & ranch insurance. We've got you covered.
Contact your local American Family Insurance agent for a free Personal Insurance Review to help your coverage keep pace with your changing needs.
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2Issued by American Family Life Insurance Company
