Creating Positive Community Impact

American Family Insurance actively engages in the communities where our customers, employees, and agents live, work and raise their families. Our corporate mission to inspire, protect and restore dreams is the foundation from which we operate our business and central to our efforts in improving the quality of life for those most in need.

American Family’s community investment initiatives accompany our commitment to environmental sustainability, employee wellbeing, and diversity and inclusion — together creating a comprehensive Corporate Social Responsibility Program. Through this program, American Family is dedicated to doing what’s right for now and for the future – serving as a catalyst of transformative and lasting change.



American Family Insurance Dreams Foundation

Launched in 2016, the Dreams Foundation is home to a portfolio of philanthropic programs each designed to bring positive impact to individuals and communities. The Dreams Foundation makes an impact across American Family’s operating territories through community grants, matching gifts and scholarships.

Learn more about the Dreams Foundation >

3.9 Million Community grants
1.9 Millon Matching gifts
415000 Dollars in Scholarships

Additional Community Initiatives

The Steve Stricker American Family Insurance Foundation

Created in 2013, the Steve Stricker American Family Insurance Foundation is an extension of the partnership we have with our brand ambassador, PGA TOUR Professional, Steve Stricker. The Steve Stricker American Family Insurance Foundation is working to show people their dreams are not only attainable but worth the effort.

The Foundation supports charities, educational initiatives, and organizations aimed at building strong families and healthy kids, empowering them to chase and achieve their dreams.

Learn more about this foundation >


UW Madison Partnership

Launched in 2015, our partnership with the University of Wisconsin-Madison is an annual commitment over ten years. It means we’re supporting UW-Madison activities for years to come, strengthening the bond between our company, the university and our community. The partnership is structured to support several key components, including:

  • Artificial intelligence /data science
  • Talent management
  • Community relations
  • Marketing
  • Athletics
  • Targeted stewardship


As a company we believe that social impact doesn’t start nor end with a check. Rather, we believe the most effective and long-lasting philanthropy combines financial support in tandem with human capital.

Whether it’s the thousands of hours each year our employees and agents give to non-profit organizations and causes important to the life and sustainability of the community, or the hundreds of volunteers from across the country that step forward to take part In the American Family Insurance Championship, the belief in, and the power of volunteerism at American Family is clear and it’s considerable.

In2017 8713 volunteerhours reported by employees

One Saturday to Dream Fearlessly

One Saturday to Dream Fearlessly celebrations bring American Family customers, agents, employees, brand ambassadors and volunteers together to strengthen their cities, deepen community bonds, and champion brighter futures for dreamers.

From meal packing and supply drives to youth mentorship and community projects, they showcase the power of people coming together to inspire, protect and restore one another’s dreams.

Learn more about One Saturday >