American Family Insurance
This is what dreams are made of
Discover AmFam
Our Purpose
We champion dreams and opportunities so everyone can rise.
Our Vision
To be the most trusted and valued customer-driven insurance company.
Our Mission
To inspire, protect, and restore your dreams. Because we believe a dream is the most valuable thing you’ll ever own.
Our Values
Accountable, caring, resilient, inclusive, innovative, trustworthy.
We're Here Everyday To Protect Your Dreams
This world is made of dreams. Big, beautiful, exciting, look-what-I-did-here dreams. At American Family Insurance, we see this opportunity everywhere we look. And we believe everyone’s dream is worth protecting. Watch to see what we’re all about.
Corporate Responsibility Highlights
Our mission is to make a meaningful difference in our communities, our environment, and for our people as proactive protectors of what matters most.
Investing in Our Communities
We lead collaboration in community involvement and empower our communities to be more socially impactful and resilient.
Sustaining Our Environment
We reduce our environmental footprint by integrating sustainability principles and practices throughout our company and our communities.
Empowering Our People
We foster a culture of diverse and inclusive well-being for ourselves, our customers, and our communities.
Daring to Dream Since 1927
Inspiring, protecting, and restoring dreams for 90 years – what a remarkable journey! And it wouldn’t be possible without the support of customers like you. Thank you!
The Agent Difference
Our agents are always ready to help protect what matters most to you. Because we believe there’s more to insurance than just a policy.
Inspire
Working every day to earn your trust.
Protect
Because your dreams are valuable.
Restore
Providing guidance, empathy, and respect.