2011 — American Family launches the "Dreams Protected" campaign, challenging people to reflect on the most valuable thing they can ever own — their dreams.
2012 — American Family Insurance acquires the Nashville-based Permanent General Companies and other subsidiaries of the PGC Holdings Corp.
2013 – American Family brings Homesite, a Boston-based direct homeowners insurance provider, into its portfolio.
2017 – American Family installs Wisconsin’s largest rooftop solar installation to date with nearly 4,500 panels atop its National Headquarters building in Madison.
2017 – In its 90th year, American Family Insurance is the fourth largest Wisconsin-based company, and ranks 315 on the Fortune 500 list nationally with revenue of $8.8 billion. Including Homesite and The General, the company has more than 10,000 employees and nearly 3,000 agents.