Buy Home Insurance Online or Talk to a Real Person

Simple, personalized, affordable home insurance designed with you in mind.

Continue Saved Quote

Why trust American Family Insurance?

We’re Here to Help

Connect with an agent for coverage guidance.

Speak with an Agent

Work with a trusted advisor in your local area.

Find Your Agent

Get Personalized Advice

You have questions. We understand. Connect with a real person.

We aim to connect with you in less than 2 minutes on weekdays between 8 AM and 9 PM.

Give us a call

"Very professional and understanding. Offers good suggestions; doesn’t oversell; through good questions helps you to evaluate the risks and matching coverage. Very pleasant to deal with and timely responses."

George Keeler

Verified Facebook Review

Simple

We make understanding insurance easy, even when things get complicated.

Designed for You

Choose an insurance package that fits your family’s lifestyle or customize your coverage for a fine-tuned policy designed just for you.

Proactive Protection

Our insurance policies are designed to protect you and your loved ones 24/7, so you can be worry-free.

Trusted by over 12 Million Customers & Counting

Trustpilot Reviews
Check out our reviews on Trustpilot!
#1 in Customer Satisfaction
For the Digital Insurance Shopping Experience

- J.D. Power 2023
4.8 App Store
4.8/5 star rating out of 63.8k reviews. Get the app and protect your dreams on-the-go.
Expert Homeowners Advice
Learn how to turn a house into a home with the Scott Brothers.

Get Your Free Insurance Quote Now

Get a quote and buy online or speak to one of our licensed agents.

Do It Yourself

Go your own way — get quick pricing and coverage options online.

Work with an Agent

Choose the perfect agent for you and get free, no-pressure advice and pricing.

Find an Agent

Continue your saved quote

*Discount and savings amounts and product eligibility will vary by state, property type, policy form and company underwriting the auto and/or homeowners policy. Discounts may not apply to all coverages on an auto or property policy. Discounts do not apply to a life policy. Some restrictions may apply.

**Some coverages may not be available in your state. Available at mid-term renewal for some existing policyholders. Please speak with your agent to learn more about your coverage options.