Skip to Main Content
Find an Agent
Contact Us
Search
Search
UW Badgers flag being carried onto field

American Family Insurance and UW-Badgers

Welcome, Badger fans! As a proud partner of University of Wisconsin Athletics, visit us here for exclusive promotions, content, announcements, news and more!
American Family Insurance UW-Badgers Best Day Ever sweeps logo

Win an Unforgettable Gameday Experience

American Family Insurance wants to give you and three friends an unforgettable game day experience. Enter the Badgers Best Day Ever Sweepstakes for a chance to win (4) tickets to a game of your choice, pre-game court access, exclusive merchandise and more for a 2025- 2026 home men’s basketball game!

Enter Now

American Family Children’s Hospital Virtual Toy Drive

Join Mark and Sarah Tauscher to support American Family Children’s Hospital! Make a difference today and learn more at AmFam4kids.org (Opens in a new tab).

Mark Tauscher: Another year, another chance to spread Joy at American Family Children's Hospital.

Sarah Tauscher: Your support will help restock playrooms to cheer up patients and celebrate milestones all year long.

Mark Tauscher: And more than just the donation, these toys play an essential role in each child's healing process. This year American Family Insurance is matching all donations up to $50,000.

Sarah Tauscher: So help us gift joy, lift spirit and deliver happiness.

Mark Tauscher: Learn more at amfam4kids.org.

[Music]

a red flag with a black cross

UNCUT Madison

American Family Insurance is proud to support UNCUT Madison in their mission of lifting up, protecting and empowering the voices of student-athletes. A student-run nonprofit, UNCUT Madison provides a platform that gives student-athletes the space to be their authentic selves and share stories that go beyond their jerseys.
Learn More About UNCUT Madison

Spotlight on UNCUT

Everyone has a story — and UNCUT Madison is giving student athletes the opportunity to tell theirs. Learn how the student-run nonprofit is paving the way for authentic storytelling from founding members Olivia Hancock, Maema Njongmeta and Dana Rettke.
a group of people posing for a photo

UNCUT Madison joins forces with American Family to create series on mental health

An athlete-led, 501(c)(3) non-profit media platform UNCUT Madison has teamed up with American Family Insurance to create an original five-part series that sheds light on mental health through the lens of collegiate athletics.
Read More About The Mental Health Series