Seahawks helmet

American Family Insurance and the Seattle Seahawks

Welcome, 12s! As a Proud Partner of the Seattle Seahawks, visit us here for exclusive promotions, content, announcements, news and more. You can also see us at Ticketmaster Tailgate inside the Lumen Field Event Center before all home games.

American Family Insurance at Ticketmaster Tailgate

Visit our activation space within Ticketmaster Tailgate prior to all home games to play our game, Protect the End Zone, and register for a free Seahawks item!
American Family House
Welcome to Our House
Make sure to stop by our House to set a new high score on Protect the End Zone and pick up some free Seahawks gear!

Fly High and Dream Big

Amanda Hashagen, Executive Director, Urban ArtWorks: Urban ArtWorks is a nonprofit in Seattle. Our mission is to engage youth and communities in the creation of public art that inspires connections and honors their voices. We've really been focused on trying to reduce the barriers to arts education and employment.

Eboni Wyatt, Program Manager, Urban ArtWorks: Having the partnership with the Free to Dream initiative by American Family Insurance, I thought that it was just a perfect marriage of Urban ArtWork's mission and values and what they're trying to do. When I heard that we were gonna be doing a piece for the Seahawks, I was like, "Whoa".

Amanda Hashagen, Executive Director, Urban ArtWorks: Being inside the stadium is a pretty awesome opportunity.

Felipe Perez, Teaching Artist, Urban ArtWorks: Get that square brush and do the lettering first.

Natalia Sotelo, Program Assistant, Urban ArtWorks: The inspiration for this piece came from Tyler Lockett gave us a poem, and we read over the poem, and tried to get inspired off of his words, which were fly high and just try to dream big.

Felipe Perez, Teaching Artist, Urban ArtWorks: We read the poem out loud and the apprentices circled words that resonated with them. And then they also shared stories. From there, we started drawing. Each apprentice had their silhouette projected on the wall and traced. That was just a great way for them to really fill up the idea of Free to Dream.

Matthew, Urban ArtWorks Apprentice: I'd say that the message of this piece is really important, because I think it shows the past situations that we were born into shouldn't dictate what we get to do with ourselves.

Amanda Hashagen, Executive Director, Urban ArtWorks:I am just so proud of our young people for stepping up and creating something so beautiful.

Felipe Perez, Teaching Artist, Urban ArtWorks: It wasn't easy, but we adapted, and we did it. Part of achieving goals and dreams is the setbacks and how you deal with that.

Amanda Hashagen, Executive Director, Urban ArtWorks: It's a metaphor for other areas of your life.

Eboni Wyatt, Program Manager, Urban ArtWorks: This piece was a good message that everyone has the right to dream and put some of those systems in place, so everyone not only has that right, but can accomplish their dreams as well.

Amanda Hashagen, Executive Director, Urban ArtWorks: Being free to dream is what's gonna help our community and our world build better for one another.

Felipe Perez, Teaching Artist, Urban ArtWorks: The dream might not always be exactly how you expected, but that's the beauty.

Nobel, Urban ArtWorks Apprentice: I can't wait until people see it. I feel like I'm to keep doing this in the future.

Rocio, Urban ArtWorks Apprentice: Art, I see it as something that's gonna embrace me. In a way it's like love for me.

Urban ArtWorks

As part of our Free to Dream initiative, we partnered with Urban ArtWorks (Opens in a new tab), a Seattle-based nonprofit organization, to create an incredible art design inside Lumen Field, inspired by the poetry of Tyler Lockett.

Lockett Levels Up

The American Family Insurance House at the Lumen Event Center is the only place where you can play Protect the Endzone as a Seahawk. Compete with others to set the highest score!

Fly High through Spoken Word with Tyler Lockett

A man of many talents, Seattle Seahawk's star receiver, Tyler Lockett, encourages others to find themselves and fly high in his poem, Fly High.

Tyler Lockett, a Fearless Dreamer On and Off the Field

American Family is proud to partner with Tyler Lockett again this 2022-2023 football season.
a person wearing a helmet and holding the thumb up

Fly High with Tyler Lockett

Flying high means finding strength in oneself, something Tyler does on and off the field.
a person wearing a helmet and holding a green object in the hand

Fly High with Tyler Lockett

Remember, only you can give yourself permission to fly high.
Tyler Lockett holding a football

Fly High with Tyler Lockett

Football lets Tyler spread his wings, but poetry lets him encourage others to fly.

In The News

a person with a ring on the arm

Tyler Lockett Named Seahawks Walter Payton Award Nominee for Second Straight Year

Tyler Lockett’s continued contributions on and off the field have earned him the Seahawks’ 2022 nominee for the Walter Payton NFL Man of the Year Award for the second year in a row.
a person holding a sign

Tyler Lockett Nominated for the 2021 Walter Payton NFL Man of the Year Award

For his contributions on and off the playing field, Tyler Lockett is the Seahawks’ 2021 nominee for the Walter Payton NFL Man of the Year Award.
Doug Baldwin speaking into a microphone

Doug Baldwin Named 2021 Seahawks Legend of the Year

As part of this award, American Family and the Seattle Seahawks each donated $5,000 to the Family First Community Center, an organization Baldwin was instrumental in launching.