EVERY DREAM DESERVES A CHAMPION

Every dream deserves a champion: American Family Commercial Series

Ella dreams of feeding kids in her community. Robby, Dave and Brett dream of cleaner waterways in their hometown. At American Family Insurance, we believe any dream is possible with the right support. And big or small, every dream deserves a champion. That’s why we sent a little help their way. In this series of commercials, American Family partnered with Derek Jeter and JJ Watt to help support community dreams.

Small Business, Big Dreams — Derek Jeter

Six-year-old Ella dreams of ending childhood hunger. So she started a small business to sell homemade bracelets and raise money for The Children’s Hunger Project. And today she’s getting support from an unexpected place. In this commercial, see Derek Jeter talk business smarts and dream pursuits with this young entrepreneur when he stops by Ella Bella Beads.

Check out Derek Jeter's American Family Insurance Commercial >

Clean Dreaming — JJ Watt

Robby works tirelessly pulling plastic bottles and other rubbish from critical waterways in his community. At American Family Insurance, we believe dreams of all shapes and sizes deserve a champion. See what happens when JJ Watt gets aboard and lends a little muscle to support Robby’s dream.

Check out JJ Watt's American Family Insurance Commercial >

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Dream Like a Champion With Fearless Support

JJ Watt proves that a dream is never too far out of reach when you put in the work and believe in yourself. JJ lives out his professional football dreams while leading several philanthropic efforts across the country, inspiring us both on and off the field.

Resources to Support Your Dream >
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Motivational Mindset

When we team up with a brand ambassador to create an ad, it’s because of who they are and what they do to inspire us. Derek Jeter is a shining example. A champion in his own right, Derek knows what it takes to overcome adversity, and he inspires others to dream fearlessly.

Start Your Own Dream Pursuit >

American Family Insurance Believes in Investing in Our Communities

American Family has been committed to inspiring, protecting and restoring dreams in our communities for more than 90 years.

We’re proud to give back through grants and donations, matching gifts, volunteerism, storm relief efforts and more — because the right support can make all the difference.

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Find the Support You Need

Just like Derek Jeter and JJ Watt, American Family Insurance agents work hard to inspire, protect and restore your dreams. Because insurance is more than a policy — it’s about protecting the people and things in your life that matter most.

Find the Support You Need

Just like Derek Jeter and JJ Watt, American Family Insurance agents work hard to inspire, protect and restore your dreams. Because insurance is more than a policy — it’s about protecting the people and things in your life that matter most.

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