At American Family Insurance, we are committed to inspiring, protecting and restoring dreams. With this purpose comes the responsibility to ensure that we ALL have the ability and access to make our dreams possible.

Over the next five years, we are investing $105 million as part of our Free to Dream initiative to bridge equity gaps, build healthy, sustainable communities and fight for social justice.

This commitment expands upon work we’ve been doing the past five years, combining our resources with our collective hearts, souls and minds to heal and empower our communities. We will not stop until we are all free to dream fearlessly.

Dream_frealessly _Team_Free_to_dream

BRIDGING THE EQUITY GAPS THROUGH

Workplace_Diversity
Workforce Diversity, Equity & Inclusion

We are taking critical steps to ensure diversity, equity and inclusion are a core standard in how we do business and partner with the greater community.

We’ve seen first-hand how diverse teams are more productive and innovative in an inclusive environment. We believe diversity and inclusion give us a competitive edge and help us solve customer challenges through unique perspectives, real dialogue and empathy.

Each day we stand committed to fostering a more diverse and inclusive culture that empowers and engages our most valuable asset — our people.

Economic_Empowerment
Economic Empowerment

The wealth gap in America presents barriers for people of color as they strive to achieve their dreams. Everyone deserves access to the skills and training they need to hold a good paying job that allows them to save for their family’s future or to achieve financial success through entrepreneurship.

To work towards this, we’re investing in skills training for workers and helping small business owners — especially entrepreneurs of color—expand and hire even more people.

We believe in economic opportunity for all and have a responsibility to use American Family’s economic advantage to build a more inclusive economy.

Criminal_Justice_Reform
Criminal Justice Reform

We are fighting for criminal justice reform because it’s the right thing to do. There are too many wrongful convictions and formerly incarcerated individuals who are faced with unfair obstacles as they strive to rejoin their families and positively re-enter their communities, especially for people of color.

We’re investing in companies such as Pigeonly, which helps keep incarcerated people connected with their loved ones back at home, and Paladin, which ensures more lawyers are helping those who can’t typically afford their services.

We are investing in these and other efforts in order to limit recidivism, broaden employment opportunities for the formerly incarcerated and advocate for public policy change towards a more just and humane criminal justice system.

Education_Health_Equity
Education & Health Equity

Every child deserves access to high-quality education and physical and mental health care, but sadly this isn’t the reality. Children of color and low-income children consistently score lower than white and higher-income children on standardized tests. Data on health disparities show that people of color suffer far more often from chronic diseases.

To address this, we’re investing in companies such as Edquity, which provides emergency aid to college students at risk of dropping out, and BookNook, an organization that gives students a learning advantage with access to world-class reading teachers.

Further, we are taking steps to help kids have their physical, mental and emotional health care needs met through a range of investments.

Climate_Resilience
Climate Resilience

We believe our own data and research. It proves that climate change is real and can particularly punish already disadvantaged low-income and communities of color. They experience flooding more. They breathe dirtier air. They don’t have easy access to renewable energy.

This inequity drives our investment and partnership with innovative companies like Solstice and BlocPower which provide renewable energy sources to neighborhoods who need it most. It also inspires the actions we take through American Family’s Sustainability and Climate Action Strategy and our vision for a zero waste future.


THE MARCH

At American Family Insurance, we are proud to celebrate the work of Dr. Martin Luther King Jr. and are committed to encouraging and supporting fearless dreamers everywhere who continue to march for equality. Check out how we partnered with Time to transport members of the community back in time to The 1693 March on Washington for Jobs and Freedom.

PURSUE AND PROTECT YOUR DREAMS.

Dreamers change the world. American Family Insurance is proud to salute parents like Glen Henry — artist, father and professional dad–who inspire and protect the next generation of fearless dreamers.

DREAMERS CHANGE THE WORLD

THIS IS A GENERATION-DEFINING MOMENT AND THE IDEAS WE ARE PURSUING ARE AT THE CORE OF AMERICAN FAMILY’S DNA. THE TIME IS NOW TO GO BEYOND WORDS AND TAKE DELIBERATE AND EXTENSIVE ACTIONS THAT RESULT IN PROFOUND CHANGE.